A bookmaker is a licensed company or individual that accepts bets on sporting events and other outcomes. Bookmakers set odds based on the estimated probability of each result and pay out winning bets according to those odds while earning revenue through a built-in margin known as the overround or vig.

How do bookmakers make money?

Bookmakers make money by building a small profit margin into the odds they offer. This margin, commonly called the vig or overround, means the combined implied probability of all possible outcomes exceeds 100%. Over a large number of bets, this allows bookmakers to generate consistent profits regardless of individual results.

What are the best betting sites?

The best betting sites combine competitive odds, broad market coverage, reliable payments, strong live betting features, responsive customer support, and responsible gambling tools. The right choice depends on your betting preferences, which is why comparing bookmakers before registering is always recommended.

Why should I compare bookmakers?

Comparing bookmakers helps you find better odds, more betting markets, stronger promotions, and features that suit your betting style. Even small improvements in odds can significantly increase your long-term returns without increasing your stake.

Which bookmaker offers the best odds?

There is no single bookmaker that consistently offers the best odds across every sport and every event. Prices vary between operators based on their trading models and customer activity. Comparing odds before every bet is the best way to maximise value.

Are online bookmakers safe?

Licensed online bookmakers are generally safe to use. Reputable operators employ encryption technology, identity verification, responsible gambling tools, and secure payment systems to protect customer funds and personal information.

What is a betting exchange?

A betting exchange allows customers to bet against one another instead of betting against a bookmaker. The exchange simply provides the platform and charges a commission on winning bets. Because prices are determined by market demand, exchanges often offer highly competitive odds.

What is the difference between a bookmaker and a betting exchange?

With a bookmaker, you place your bet directly against the operator, who sets the odds and accepts the risk. With a betting exchange, other users offer the odds, and you bet against them instead. Traditional bookmakers often provide more promotions and betting features, while exchanges typically focus on pricing and flexibility.

What are competitive odds?

Competitive odds are prices that offer better potential returns than those available elsewhere. Since bookmakers price events differently, comparing odds across multiple sportsbooks helps identify the most competitive offers before placing a bet.

What is Best Odds Guaranteed?

Best Odds Guaranteed is a promotion most commonly available on horse racing. If the starting price is higher than the odds you originally accepted, the bookmaker settles your winning bet at the higher price, increasing your potential return.

How do free bets work?

Free bets allow you to place wagers using promotional funds instead of your own money. Depending on the bookmaker's terms, winnings are usually paid out without returning the value of the free bet itself.

What is a qualifying bet?

A qualifying bet is a wager that must be placed to unlock a promotional reward such as free bets or bonus bets. Promotions often specify minimum stake amounts, minimum odds, and eligible betting markets.

Why do betting odds change?

Odds change because bookmakers constantly react to new information, betting activity, injuries, weather conditions, and market movements. These adjustments help manage risk while reflecting updated probabilities.

Can I have accounts with multiple bookmakers?

Yes. Many experienced bettors maintain accounts with several bookmakers so they can compare odds, access different promotions, and benefit from each operator's unique strengths.

Which payment method is the fastest?

Most deposits using Apple Pay, Skrill, Neteller, Trustly, and debit cards are processed instantly. Withdrawal times vary between bookmakers, but e-wallets are often among the fastest methods available.

Are betting apps better than desktop websites?

Modern betting apps provide almost all the functionality available on desktop, including live betting, Bet Builders, Cash Out, account management, and payment options. Many bettors now prefer mobile apps because of their speed and convenience.

What should I look for when choosing a bookmaker?

Look beyond the welcome bonus and consider factors such as licensing, competitive odds, betting markets, payment methods, live betting, customer support, responsible gambling tools, and overall user experience.

Bookmakers | Compare the Best Online Betting Sites & Odds

Gambling can be addictive — play responsibly.
18+ only. Never bet more than you can afford to lose. For free, confidential support visit begambleaware.org.

This page may contain affiliate links

Objavljeno 7 July 2026Ažurirano 27 July 2026

0/5

Stake

Stake je postao jedna od najpopularnijih svjetskih platformi za kripto kockanje, objedinjujući sveobuhvatnu sportsku kladionicu, online casino i ekskluzivne Stake Originals igre pod jednim računom.

+Podržava više od 20 kriptovaluta
+Ogromna sportska kladionica
+Moderno i responzivno sučelje
+Snažan VIP program nagrađivanja

200% do €1000

Oglas | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2017

Tvrtka

Medium Rare N.V.

Casino

Yes

Sportska kladionica

Yes

Stake Originals

Yes

Live Casino

Yes

Kriptovalute

20+

Mobilno

Web and App

VIP program

Yes

Podrška

24/7 Live Chat & Email:

Licenca

Curaçao Gaming Authority

Poredak

Sportska kladionica
Casino
Bonus
Mobilno iskustvo
Plaćanja
Korisnička podrška
Sigurnost
Ukupno

0/5

bet365

bet365 je jedna od najuglednijih svjetskih online platformi za klađenje, koja nudi vrhunsku kladionicu uz online casino, poker i bingo. Tijekom naše recenzije pronašli smo izvrsnu sportsku ponudu, konkurentne tečajeve i jedno od najjačih iskustava klađenja uživo, što je čini uvjerljivim izborom i za nove i za iskusne kladitelje.

+Jedna od najboljih dostupnih kladionica
+Prijenos uživo
+Izvanredna platforma za klađenje uživo
+Konkurentni tečajevi
+Veliki online casino

100% do €200 + 50 besplatnih vrtnji

Oglas | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2000

Kladionica

Yes

Online casino

Yes

Poker

Yes

Bingo

Yes

Klađenje uživo

Yes

Prijenos uživo

Yes

Bet Builder

Yes

Cash Out

Yes

Djelomični Cash Out

Yes

Mobilne aplikacije

Android & iOS

Načini plaćanja

Cards, PayPal, Bank Transfer, E-wallets, Trustly

Ponuda dobrodošlice

Up to £30 in Free Bets (market dependent)

Casino bonus

Up to 500 Free Spins (selected markets)

Licenca

UKGC, MGA, SGA, DGA, GGL, DGOJ, ADM, KSA, GRAI, SPA, NTRWC, AGCO

Poredak

Kladionica
Klađenje uživo
Prijenos uživo
Bonusi
Online casino
Mobilno iskustvo
Plaćanja
Korisnička podrška
Sigurnost
Ukupno

0/5

22bet

22Bet objedinjuje sveobuhvatnu sportsku kladionicu, online casino i klađenje uživo pod jednim računom. Tijekom naše recenzije pronašli smo konkurentne kvote, opsežnu ponudu sportova i fleksibilne opcije plaćanja.

+Dostupno više od 1.000 sportskih događaja
+Konkurentne kvote
+Moderno sučelje
+Podržava više jezika i valuta
+Širok raspon metoda uplate i isplate

100% do €122

Oglasna poveznica | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2017

Sportovi

40+ sports disciplines

Sportski događaji

Over 1,000 daily events

Klađenje uživo

Yes

Igre uživo

Yes

Online casino

Yes

Automati

Hundreds of titles

Mobilna aplikacija

Android & iOS

Metode uplate

Cards, bank transfer, e-wallets, cryptocurrencies

Minimalna uplata

From €1 (depending on payment method)

Jezici

Multiple

Valute

Multiple

Bonus dobrodošlice

Sports and casino offers available

Licenca

Curacao

Poredak

Sportska kladionica
Kvote
Klađenje uživo
Casino
Bonus
Mobilno iskustvo
Plaćanja
Korisnička podrška
Ukupno

Podstranice

Gambling can be addictive — play responsibly.
18+ only. Never bet more than you can afford to lose. For free, confidential support visit begambleaware.org.

This page may contain affiliate links

Objavljeno 7 July 2026Ažurirano 27 July 2026

0/5

Stake

Stake je postao jedna od najpopularnijih svjetskih platformi za kripto kockanje, objedinjujući sveobuhvatnu sportsku kladionicu, online casino i ekskluzivne Stake Originals igre pod jednim računom.

+Podržava više od 20 kriptovaluta
+Ogromna sportska kladionica
+Moderno i responzivno sučelje
+Snažan VIP program nagrađivanja

200% do €1000

Oglas | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2017

Tvrtka

Medium Rare N.V.

Casino

Yes

Sportska kladionica

Yes

Stake Originals

Yes

Live Casino

Yes

Kriptovalute

20+

Mobilno

Web and App

VIP program

Yes

Podrška

24/7 Live Chat & Email:

Licenca

Curaçao Gaming Authority

Poredak

Sportska kladionica
Casino
Bonus
Mobilno iskustvo
Plaćanja
Korisnička podrška
Sigurnost
Ukupno

0/5

bet365

+Jedna od najboljih dostupnih kladionica
+Prijenos uživo
+Izvanredna platforma za klađenje uživo
+Konkurentni tečajevi
+Veliki online casino

100% do €200 + 50 besplatnih vrtnji

Oglas | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2000

Kladionica

Yes

Online casino

Yes

Poker

Yes

Bingo

Yes

Klađenje uživo

Yes

Prijenos uživo

Yes

Bet Builder

Yes

Cash Out

Yes

Djelomični Cash Out

Yes

Mobilne aplikacije

Android & iOS

Načini plaćanja

Cards, PayPal, Bank Transfer, E-wallets, Trustly

Ponuda dobrodošlice

Up to £30 in Free Bets (market dependent)

Casino bonus

Up to 500 Free Spins (selected markets)

Licenca

UKGC, MGA, SGA, DGA, GGL, DGOJ, ADM, KSA, GRAI, SPA, NTRWC, AGCO

Poredak

Kladionica
Klađenje uživo
Prijenos uživo
Bonusi
Online casino
Mobilno iskustvo
Plaćanja
Korisnička podrška
Sigurnost
Ukupno

0/5

22bet

+Dostupno više od 1.000 sportskih događaja
+Konkurentne kvote
+Moderno sučelje
+Podržava više jezika i valuta
+Širok raspon metoda uplate i isplate

100% do €122

Oglasna poveznica | 18+ | Igrajte odgovorno

Preuzmi bonus

Kratke činjenice

Osnovano

2017

Sportovi

40+ sports disciplines

Sportski događaji

Over 1,000 daily events

Klađenje uživo

Yes

Igre uživo

Yes

Online casino

Yes

Automati

Hundreds of titles

Mobilna aplikacija

Android & iOS

Metode uplate

Cards, bank transfer, e-wallets, cryptocurrencies

Minimalna uplata

From €1 (depending on payment method)

Jezici

Multiple

Valute

Multiple

Bonus dobrodošlice

Sports and casino offers available

Licenca

Curacao

Poredak

Sportska kladionica
Kvote
Klađenje uživo
Casino
Bonus
Mobilno iskustvo
Plaćanja
Korisnička podrška
Ukupno


	bet365	Unibet	BetMGM	Stake	22bet
	5,0 Idi na bet365	5,0 Idi na Unibet	5,0 Idi na BetMGM	4,0 Idi na Stake	3,0 Idi na 22bet
Best For	All-Round Experienced Players	All-Round Players	Casino & Sports Bettors	Crypto Bettors	All-Round Crypto Players
Welcome Offer	✓	✓	✓	✓	✓
Live Betting	✓	✓	✓	✓	✓
Live Streaming	✓	✓	✓	✓	✓
Bet Builder	✓	✓	✓	✓	✓
Cash Out	✓	✓	✓	✓	✓
Odds Provider	Own	Kambi	Own/Kambi	Own	Own
Fast Payouts	✗	✓	✓	✓	✓
Casino	✓	✓	✓	✓	✓
Live Casino	✓	✓	✓	✓	✓
Poker	✓	✓	✗	✓	✓
Bingo	✓	✓	✗	✗	✓

Bookmaker	Primary Licence(s)	Available Regions
Stake	Curaçao Gaming Authority (CGA)	Europe, Latin America, Asia, Africa and selected international markets*
22bet	Curaçao Gaming Authority (CGA)	Europe, Latin America, Asia, Africa and selected international markets*
bet365	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe, South America, Asia, Australia and other regulated markets
Unibet	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe, Canada and selected regulated markets
LeoVegas	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe, Canada and selected regulated markets
BetMGM	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe and United States
Betsson	Malta Gaming Authority (MGA), Swedish Gambling Authority (SGA) and multiple local licences	Europe, Latin America and selected regulated markets
ComeOn	Malta Gaming Authority (MGA) and multiple local licences	Europe and selected regulated markets
10bet	Malta Gaming Authority (MGA) and multiple local licences	Europe, Latin America and selected international markets
Interwetten	Malta Gaming Authority (MGA), Austrian licence and multiple local licences	Europe
Betsafe	Malta Gaming Authority (MGA), Swedish Gambling Authority (SGA) and multiple local licences	Europe, Canada and selected regulated markets
Casumo	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe, Canada and selected regulated markets
888sport	UK Gambling Commission (UKGC), Malta Gaming Authority (MGA) and multiple local licences	Europe, Canada and selected regulated markets
VBET	Malta Gaming Authority (MGA) and multiple local licences	Europe, Asia, Africa, Latin America and selected international markets

Bookmaker	Best For	Key Features	Suitable For
Stake	Crypto Betting	Cryptocurrency payments, fast transactions, extensive sportsbook, live betting	Crypto users and international bettors
22bet	Crypto Betting	Wide selection of sports, esports, live betting and international markets	Crypto users and international bettors
bet365	Advanced sports betting	Competitive odds, live betting, Bet Builder, live streaming, extensive betting markets	Football fans, live bettors and experienced players
Unibet	Horse Racing & Football	Strong product, covers a lot of sports, bingo, casino, poker and betting under same account	Players looking for an all-in-one gambling platform
LeoVegas	Mobile Gambling	Award-winning mobile app, intuitive interface, fast payments, well-curated casino	Mobile-first bettors & casino players
BetMGM	US Sports	Excellent coverage of American sports, live betting, award-winning casino	NFL, NBA, MLB and NHL fans
Betsson	Competitive Odds	Wide sportsbook, reliable odds, live betting and user-friendly platform	Value-focused sports bettors
ComeOn	Promotions	Regular offers, odds boosts, Bet Builder and user-friendly sportsbook	Bonus hunters and casual bettors
10bet	Football Betting	Extensive football markets, live betting and competitive pricing	Football bettors
Interwetten	European Sports	Strong football coverage, competitive odds and fast sportsbook interface	Europeans focused on European competitions
Betsafe	Scandinavian Bettors	Wide sports coverage, live betting and simple user experience	Nordic and European sports bettors
Casumo	Sports Betting & Casino	Modern interface, smooth navigation and mobile optimisation	Casino players and casual bettors
888sport	Bet Builders	Flexible Bet Builder, live betting, football markets and regular promotions	Accumulator and Bet Builder bettors
VBET	Live Betting Markets	Extensive live betting, international coverage and large sportsbook	Bettors who prefer bet in-play

Payment Method	Typical Deposit Time	Typical Withdrawal Time
Apple Pay	Instant	1-3 business days
Visa / Mastercard	Instant	1-3 business days
Bank Transfer	Up to 1 business day	1-5 business days
Pay by Bank	Usually instant	1-3 business days
Skrill	Instant	Within 24 hours
Neteller	Instant	Within 24 hours
Trustly	Instant	Within 1 hour
Zimpler	Instant	Within 1 hour
PayPal	Instant	Within 24 hours
Cryptocurrency	Within 15 minutes	Within 6 hours

Sport	Typical Number of Markets
Football	300–1,000+
Basketball	150–500+
Tennis	100–300+
Horse Racing	50–200+ per race
American Football	200–500+
Baseball	150–400+
Ice Hockey	100–300+
Golf	100+ tournament markets
Cricket	100–300+
Rugby	100–250+
Darts	50–150+
Esports	100–400+

Bookmakers

Stake

Kratke činjenice

Poredak

bet365

Kratke činjenice

Poredak

22bet

Kratke činjenice

Poredak

Podstranice

Bookmakers

Stake

Kratke činjenice

Poredak

bet365

Kratke činjenice

Poredak

22bet

Kratke činjenice

Poredak

Podstranice

Unibet

Kratke činjenice

Poredak

BetMGM

Kratke činjenice

Poredak

Bookmakers

Best Bookmakers & Betting Sites at a Glance

Bookmaker Licences & Availability

UK Gambling Commission (UKGC)

Malta Gaming Authority (MGA)

Swedish Gambling Authority (SGA)

Alcohol and Gaming Commission of Ontario (AGCO)

Curaçao Gaming Authority (CGA)

Why Compare Bookmakers & Betting Sites?

What Is a Bookmaker or a Betting Site?

How Bookmakers and Betting Sites Work

How Bookmakers Calculate Odds

Why Odds Change

How Bookmakers Manage Risk

Fixed Odds vs Betting Exchanges

Understanding Betting Odds

Decimal Odds

Implied Probability

Overround (Vig)

Why Different Betting Sites Offer Different Odds

How Odds Movement Works

How Comparing Odds Saves You Money

How Oddsator Compares Bookmakers

Why You Can Trust Oddsator

How to Choose the Best Bookmaker

Licensing

Competitive Odds

Sports Coverage

Payment Methods

Customer Support

Mobile Apps

Responsible Gambling Tools

Bookmaker Strengths Comparison

Betting Features Explained

Live Betting

Bet Builder

Cash Out

Odds Boosts

Best Odds Guaranteed

Live Streaming

Sub On, Play On

Statistics & Match Centres

Types of Sports Bets

Single Bets

Accumulator Bets

Bet Builders

System Bets

Handicap Betting

Asian Handicap

Over/Under Betting

Both Teams to Score

Draw No Bet